Rob McWilliam

Managing Director, BA (Hons) DipCiM

View Rob's LinkedIn Profile


Rob has extensive experience working with organisations across the UK and beyond to strategically develop the performance of their leaders and teams. His role as Managing Director of Change Formation gives him insight and understanding of the challenges faced by his senior-level clients, enabling him to craft his people development and coaching practices accordingly. He specialises in STEM-related sectors, including engineering, technology, construction and transport.

Style and Approach

Rob’s approach to his coaching, training and consultative work focuses on strategic thought, growth, change and action. He tailors the tools and techniques to the individual or group he’s working with, ensuring that each person has the best opportunity to achieve their desired objective. He balances a supportive role with challenging his clients to take the next step. People who work with Rob develop greater self-belief, committing to improved ways of leading and working, and find the boldness to succeed. Rob specialisms include:

  • Developing strategic leadership
  • Increasing influence
  • Generating positive engagement
  • Leading performance conversations
  • Communicating with impact
  • Presenting skills
  • Building resilience
  • Using everyday coaching skills
  • Planning your career

Projects and clients

Some of Rob’s notable clients have included:

  • CGG (Insights Discovery and Leadership Development)
  • Paxton (Insights Discovery)
  • Siemens PSE (Positive Client Relationships)
  • Stagecoach (Executive Coaching)
  • Ericsson (Insights Discovery)
  • With Intelligence (Management Skills)

Insights Discovery - Inspirer

Rob’s Insights Discovery Profile

Rob leads with Earth Green energy, with Cool Blue and Sunshine Yellow as inclined energies. He believes that this has drawn him to his career in people development. Rob is energised by supporting his clients in their professional development, improving working relationships and designing detailed approaches to development plans and strategies.


Having started his career in retail management development, Rob move to Thales Training & Consultancy, the people development arm of the multinational Thales technology group. In his role as Director of Products, Rob led the company’s Coaching and Consulting practice. Reporting directly to the MD, his contributions at a strategic level supported a 10 fold increase in revenue during his time at the company. Rob left Thales in 2013 to found Change Formation. Since then he has overseen Change Formation’s growth to become one of the most sought after people development companies serving the STEM sector.


Rob left university with a BA (Hons) in Business Studies, before going on to achieve a Diploma in Marketing from the Chartered Institute of Marketing, and a Diploma in Executive Coaching and Leadership Mentoring from the Institute of Leadership and Management. He is skilled in a range of development tools, being a certified practitioner of Insights Discovery, Myers-Briggs Type Indicator, FIRO-B and Belbin. As part of his ongoing professional development, Rob participates in peer coaching supervision with the Coaching Supervision Group.

Find out more about Rob and Change Formation

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