Our Purpose

We work with ambitious organisations who are seeking people development services that deliver tangible results.

Our aim is to work in close partnership with our clients to support their strategic business objectives. This approach is underpinned by a strong sense of responsibility and strict code of ethics.

Our Vision

We want to be renowned in the world of work for enabling everyone to enjoy developing, performing and achieving every day – and for involving every leader in playing a constant, active and useful part in people development.

Our Mission

Our mission is to inspire and equip leaders and their teams to Develop, Perform and Achieve.

We want to give people the assurance, boldness, clarity and determination to succeed at work and in their personal lives.

Our Values

Change Formation wants our clients to say that all of us – and the ways we work – fit positively and seamlessly into their organisations. We enable them to support and challenge their people in their everyday development, performance and achievements.

You will notice these values in the way we work:

  • Driving towards – our results and competitive focus
  • Working with – our collaborative approach
  • Attention to – our aim for craftsmanship, doing the best we can
  • Learning about – our curiosity and our continuous improvement
  • Kindness for – how we treat everyone

group of employees from HR doing an insights discovery session

Our Philosophy

Our mission is to inspire and equip leaders and their teams to Develop, Perform and Achieve.

How do we do this?
We focus on four key attributes of success:

  • Assurance
  • Boldness
  • Clarity
  • Determination


We develop people to learn new skills. And we also give them the self-confidence to use those skills effectively.

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We work hard to help people trust themselves and reduce their fear of failure.

This allows them to approach situations with the assurance that they know what to do and how to do it.

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We support and challenge people to step out of their comfort zone and act with renewed boldness.

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We give people the bravery to take managed risks; be that making decisions with incomplete data, launching a project before it’s 100% ready or showing emotional vulnerability.

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Self-belief and bravery will be focused by each person's clarity of purpose.

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We renew people’s focus on the results they want to achieve and understanding of the technical and behavioural skills required to reach those goals.

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Many people want to run a marathon, but only the most determined will succeed.

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And we equip people with the resilience to continue to focus on what they want to achieve, even when things don’t go to plan.

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“I am very pleased to have the opportunity to recommend Rob for his coaching and team development skills at the highest level of achievement and delivery”
– Mark Mitchelmore, Procurement Director, Defence Mission Systems

Code of Ethics

Change Formation supports the professionalisation of coaching. Our Code of Ethics informs and protects our clients – both the individuals we coach and the organisations they work for – and demonstrates our commitment to quality.

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Form a partnership that will benefit your people and your ambitions

Get in touch to find out more.

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